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Tuesday, January 5, 2010

Adblockers to save online ads? Google thinks so

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Google
-- the granddaddy of internet advertisers -- says it's not worried about extensions for its Chrome browser that block or eliminate ads on websites. Well... that's interesting. Apparently Google feels that advertisers will make an effort to ensure their ads are less annoying and people will soon see their benefits. Or at least that is the hope over at Google headquarters:
"There will always be some group of people who want to block ads for personal reasons. But if we do a good job on the advertising side, people won't want to block ads. People will find them actually useful."
So will "less annoying" ads be enough to stop people from using ad-blocking browser extensions? I'm not sure. I am inclined, however, to agree with The Register's Cade Metz. Metz believes the effort required to download an ad-blocking extension and properly use it might be too many clicks for the average user.

Continue reading Adblockers to save online ads? Google thinks so

Adblockers to save online ads? Google thinks so originally appeared on Download Squad on Fri, 01 Jan 2010 16:08:00 EST. Please see our terms for use of feeds.

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