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Sunday, January 24, 2010

CMP.ly offers disclosure badges to bloggers and advertisers

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CMP.lySince the FTC is now requiring bloggers and advertisers to clearly disclose in a conspicuous fashion when an author has received a payment for writing a post, bloggers have chosen to tackle the issue in various ways. Some sites (like Download Squad) are able to post a blanket policy because they don't accept any kind of payment in return for posting. Others take the opposite approach, offering a blanket statement that says readers should assume they are paid for everything - a particularly good example of this is Tim Ferris' fun disclosure page.

If, like many bloggers, you fall somewhere between on this issue, you might need to be more granular, and disclose payment on a case-by-case basis. Of course, you can always do this in the text of what you write, but if you want something standard you can just link to, have a look at what CMP.ly is offering.

CMP.ly offers a set of 5 standard disclosures using very short URLs that you can link to, as well as a sixth custom disclosure that you can modify to meet a specific scenario if you create an account. The URLs are short enough that they can be used anywhere that you write online, to make sure you're really covering your, well, all your bases.

CMP.ly offers disclosure badges to bloggers and advertisers originally appeared on Download Squad on Wed, 20 Jan 2010 17:15:00 EST. Please see our terms for use of feeds.

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