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Friday, January 8, 2010

DivX launches Internet TV platform

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DivX, the popular multimedia codec, is branching out at CES this year! They've just announced the launch of DivX TV. But what is it?

DivX TV is a way to bring content from the Internet directly to your television without the need for a PC. DivX TV just needs a name-brand TV or Blu-ray player and gives you immediate access to web videos, television shows, movies and even social networking services. Initially, it'll be offered on LG Blu-ray players and televisions as part of their Netcast Entertainment Access service. You'll also be able to stream your own content on a home network and play it from anywhere.

The DivX TV content lineup currently includes more than 70 channels from a variety of genres, including free Internet content as well as premium, full-length films and television shows. Content providers include Associated Press, Revision 3, TED, CNET, DailyMotion, Rhapsody, Picasa, Twitter and many more, with a number of additional content partners expected to sign on.

Overall, this seems like a pretty novel idea. There's a lot of talk about media centers that require additional hardware or direct connections to a computer. Working with LG, it looks like DivX will be able to cut out the middle man and provide Internet content directly to the device. I'm curious to see if DivX branches out even further and starts partnering with other companies and if the idea catches on. We'll have to wait and see.

DivX launches Internet TV platform originally appeared on Download Squad on Wed, 06 Jan 2010 14:49:00 EST. Please see our terms for use of feeds.

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