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Wednesday, January 20, 2010

Pandora wants to go beyond the web to any Internet-connected device

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Pandora, the popular music streaming service, is finally making a profit. The ten-year-old company is no stranger to problems and hurdles to overcome in the music industry, but is finally making a turn for the better. So what does Pandora want to do with this renewed success? They want to become a household name and be found on any device they can put themselves on.

To keep their success alive, the company realized that they need to think past just the web. In a move being called "device agnostic", they plan on embedding their software on a wide range of consumer devices that have access to the Internet. Pandora received a big boost of users with the introduction of their application for iPhone and iPod touch and are starting to see equally rising numbers from app available for Android. The company is also partnering with big-name television companies to embed the Pandora app into LCD televisions. And it doesn't stop there. There's also rumors going around that Tom Conrad, Pandora's chief technology officer is trying to get Pandora Radio into your car too!

As of right now, their ambitions are limited to within the United States but that still gives them a lot of room to play around with.

[via GigaOM]

Pandora wants to go beyond the web to any Internet-connected device originally appeared on Download Squad on Thu, 14 Jan 2010 11:00:00 EST. Please see our terms for use of feeds.

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