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Wednesday, January 27, 2010

Payvment lets you launch a storefront on Facebook

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Finally, beyond the sale of virtual gifts like hugs and angel wings, Facebook has an app that allows you to open an ecommerce storefront via Payvment. Introduced in November 2009, Payvment uses a PayPal shopping cart for its app to work with Facebook Pages.

In addition to its Facebook app, Payvment has a shopping cart web service which allows you to add a shopping cart to any website by adding just a single line of code. Their Open Cart Network allows shopping cart systems to communicate with each other so if a customer leaves a web store without purchasing an item, their items will reappear across every shopping cart in the network. Now customers will be able to complete their purchase even if they are no longer on your storefront.

Their Facebook app is free and dead simple to use. It allows you to sell an unlimited number of items to your Facebook fans, who can now search and purchase your products across any storefront on Facebook. In theory the idea of promoting your product to 350 million people is commerce nirvana. In practice however, at the moment there are some hurdles that have to be overcome. First, search on Facebook is not exactly optimized for commerce. (Try searching for products to buy). Second, most people don't use Facebook to shop.

Whatever the challenges to ecommerce retailers on Facebook face now, the idea is this will certainly change in the not too distant future. Payvment indicates a first step in that direction. So if you want to be part of the first wave and start your Facebook storefront, here's how after the jump.

Continue reading Payvment lets you launch a storefront on Facebook

Payvment lets you launch a storefront on Facebook originally appeared on Download Squad on Tue, 26 Jan 2010 14:00:00 EST. Please see our terms for use of feeds.

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