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Saturday, January 9, 2010

Vuze extends its online video monetization platform - DLS Interview

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Vuze
Azureus is opening up its Vuze online video platform to third party video producers. Or rather, the company is expanding its already-open platform, making it easier for pretty much anyone to upload a video and make money off of it. Up until now, you've been able to add videos, but you couldn't insert ads or charge for downloads unless you signed a content deal with Vuze.

Azureus launched Vuze in January, and Gilles BianRosa tells us that since then, the video client has been downloaded and installed 10 million times. Vuze has also partnered with between 60 and 70 major content companies to distribute content. Those companies include CBS, Showtime, and the BBC.

We recently had the chance to ask BianRosa a few questions about Vuze, online video distribution, and the company's new open monetization platform.

Download Squad: Tell us a little more about Vuze.

Gilles BianRosa: Our users are in five countries, mostly Northern America and Western Europe. We use Azureus' backbone to distribute music, movies, and games.

You have a lot of companies that are launching new services, but not many of them have an actual user base that's engaged. We've had 2 million new installations of the client in September alone. And everything's growing. We are seeing our users engaging significantly around Sci Fi, anime, sports, music videos, so we are learning a lot from that.

We are seeing a lot of media companies looking for new ways to reach this audience, and it's an audience that we've known for a long time because they were using Azureus. And we think that it's creating a company where large companies as well as small companies from the media space can engage directly and learn from the way this generation is about to consume long form and short form entertainment.

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Vuze extends its online video monetization platform - DLS Interview originally appeared on Download Squad on Mon, 08 Oct 2007 17:15:00 EST. Please see our terms for use of feeds.

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