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Thursday, January 21, 2010

YouTube offers rentals, turns on HTML5-only switch in TestTube

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It's been a big week so far for YouTube.

First they announced their first video rental initiative in cooperation with the Sundance Film Festival. Five films will be offered and you'll need a Google Checkout account (shock of shocks) if you want to get in on the action. Google has also announced that they will "a small group of partners across other industries, in addition to independent film, to participate" in the program.

According to the official blog post, the rental program is all about providing an ad-free way to monetize video on YouTube.

Beyond that, they've also rolled out a new TestTube project which you're really going to love if you hate Adobe Flash Player. You guessed it: HTML5-powered YouTube!

Continue reading YouTube offers rentals, turns on HTML5-only switch in TestTube

YouTube offers rentals, turns on HTML5-only switch in TestTube originally appeared on Download Squad on Thu, 21 Jan 2010 08:00:00 EST. Please see our terms for use of feeds.

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