Facebook launches Open Graph search engine, prepares for world domination

Filed under: Web services, Search

Is the "like" about to replace the link as the Web's main currency? If Facebook's Open Graph continues the way it's going, it's possible. Open Graph now includes "liked" pages in search results, with the number of likes playing a role in rankings. Basically, it's like a parallel universe Google, where SEO depends on playing Facebook's game and including "likes" on your page. AllFacebook has been documenting the appearance of these new search results, from sites like TripAdvisor.com.

This is a big, big deal. It means no reasonable company can afford not to get sucked into Facebook. The semantic search battle is on, and Google had better fire back soon. I don't expect Facebook will become everyone's primary search engine overnight, but it definitely has the potential to disrupt the search business. Make no mistake: this is the beginning of the master plan Facebook started executing when it launched Open Graph. It'll be very interesting to see what Google comes up with to counter this move.

Facebook launches Open Graph search engine, prepares for world domination originally appeared on Download Squad on Fri, 25 Jun 2010 15:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments