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Tuesday, November 17, 2009

11 p.m. is officially party time on the Internet

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A new study has determined that Internet usage is highest at 11 p.m. Eastern Time. Although there's a big jump around 4 p.m. - people at work getting bored, probably - and a gradual increase in traffic starting at 8, it turns out that 11 is peak time. I can definitely speculate about what so many people might be doing online at that hour of the night, but it turns out that I don't have to. The study looked at that, too. If you guessed "porn," you're right! Traffic for pornography (and Internet video in general) plays a big part in the 11 p.m. spike.

While YouTube viewing is at its highest around midnight, gaming peaks at 8 and stays strong until 11. The study's authors speculate that's because a high number of World of Warcraft raids are planned around those times. No word from 7-11 on whether sales of Funyuns and Mtn. Dew see a big increase around 7. The study seems to have used a large enough sample to be reliable: the participating ISPs account for about half of North American traffic.

11 p.m. is officially party time on the Internet originally appeared on Download Squad on Wed, 02 Sep 2009 23:00:00 EST. Please see our terms for use of feeds.

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