AOL.com launches a new redesign and it doesn't suck!

Filed under: Business, Design, AOL

Download Squad isn't alone when it comes to awesome redesigns -- today, Weblogs Inc.'s parent company, AOL, launched a totally redesigned AOL.com. It looks pretty great, especially when you compare it to the other portal offerings from Microsoft, Yahoo and Google. The biggest change comes in the form of allowing direct access to outside content -- including e-mail providers like Yahoo and Gmail, social networks like Facebook and MySpace and links to non AOL sites via a new RSS reader built into the site.

I had the opportunity to talk to James Clark, the VP of the AOL.com portal, about the redesign process, both from a business and web development level, as well as ways AOL is hoping to use the newly designed page to help transform the AOL brand.

Redesigning a site of any scale can be a challenge, but redesigning a site that receives over a billion PVs a month opens up an entirely new set of both business and user challenges. Starting in 2007, the AOL team started doing research on how its competitors display the web and more importantly, how end users (not necessarily AOL users, just Internet users) use the Internet. James told me that what they found was that the "one size fits all portal was outdated and outmoded." In this day and age, even traditional AOL users get content from multiple services and expect a level of control that traditional portals just don't give them.

Last month, AOL addressed those needs by implementing the ability to check and view e-mail from other providers -- like Yahoo, Hotmail and Gmail -- directly from the AOL.com page, the same way AOL users can access AOL mail. Today's redesign continues with that trend, offering access to MySpace, Facebook, and AIM (Twitter and Bebo support will be complete very soon) all from AOL.com. You can even update all profiles simultaneously directly from the toolbar.

Additionally, users can add their own links to pages right at the top of the screen (and you don't even have to register or login to access any of this stuff -- not even Google will let you customize stuff without logging in with a Google account). Probably the coolest feature is at the bottom of the home page. AOL has integrated an RSS reader into the page. It comes preloaded with categories and websites, but you can add your own categories and your own sites. Even more interesting, the sites aren't just AOL properties. In the Tech section, for instance, CNET, TechCrunch, Slashdot and Wired are all listed -- and none of those sites are affiliated with AOL.

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AOL.com launches a new redesign and it doesn't suck! originally appeared on Download Squad on Thu, 30 Oct 2008 19:00:00 EST. Please see our terms for use of feeds.

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