Using email as a promotional tool is tricky. Yes, there are great tools, a la MailChimp, for sending out emails in bulk and managing huge campaigns. What if you have just a handful of emails to send out every day, though? "Personalized bulk mail," if you will?
Tout is a service created to exactly this end. It's very simple (too simple, perhaps). It lets you set up a bunch of templates and quickly shoot a template to someone else.
So far, it's nothing you couldn't do with Gmail's Canned Responses feature. What makes it interesting are the "analytics" features; these are only available on the paid version which costs a very steep $30 per month. Still, if you do decide to pay, you'll get to see whether or not a particular person read your email, whether they clicked a link from that email, and also compute aggregate stats per template.
While the service seems kind of interesting, my biggest beef with it is the price tag. Come on ... $30 per month? That's completely out of proportion for a cute email application, even if it does integrate with 37signals' Highrise.
You can see the demo video for the service after the jump.
Continue reading Tout lets you send out targeted emails with analytics
Tout lets you send out targeted emails with analytics originally appeared on Download Squad on Tue, 04 May 2010 17:56:00 EST. Please see our terms for use of feeds.
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