AOL acquires blog search company Sphere

Filed under: Internet, AOL, web 2.0

This blog's parent company, AOL is continuing to snatch up smaller companies like there's no tomorrow just in case there actually is no tomorrow. The latest acquisition is blog search tool Sphere, which we've covered several times in the past. While Sphere started out as a blog search engine, the company has since become a tool for bloggers and web publishers who want to show related information from other blogs on their web sites.

Sphere CEO Tony Conrad says the company's approach will remain "start up style," even after joining the AOL team, which basically means the management team will remain in place but now Sphere will have access to AOL's resources and take some marching orders from the top.

As AOL continues to make the transition from an ISP to an internet-based business, the company has been buying up properties like Bebo, Sphere, and a little company called Weblogs Inc. It's too soon to tell whether the move will be enough to save AOL. But if there's any truth to the rumors of an AOL/Yahoo! merger, that could do the trick.

[via WebWare]

AOL acquires blog search company Sphere originally appeared on Download Squad on Tue, 15 Apr 2008 11:00:00 EST. Please see our terms for use of feeds.

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