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Saturday, May 29, 2010

Computerized detection of sarcasm is closer than you think

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"In many cases, sarcasm is difficult even for people to recognise," says Ari Rappoport of the Hebrew University of Jerusalem, Israel. No shit, Ari, really?

Given a sample set of Amazon product reviews and random Twitter posts, the new sarcasm software agreed with human analysis more than 75% of the time!

While this is a pretty nifty advance for natural language processing, the implications are less obvious. Today, computerized sarcasm detection is only really useful for the tracking of online brand sentiment by marketers. Tomorrow though... maybe it would be useful to have a robot assistant that knows when you're being sarcastic? 'No, I need your help to wipe my own ass.'

Or perhaps, if a computer can detect sarcasm, it could also remove it? Imagine having such software on your phone -- scathing sarcasm to your significant other would become a thing of the past! 'Yes, of course I'll just drop this deadline and and be home for dinner sweetie!'

When it comes down to it though, this is all just a frivolous exercise in exorbitant experimentation -- the SarcMark is a far more efficacious and judicious use of our hard-earnt money.
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Computerized detection of sarcasm is closer than you think originally appeared on Download Squad on Wed, 26 May 2010 09:00:00 EST. Please see our terms for use of feeds.

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