Payvment adds special fan pricing to Facebook storefronts

Filed under: Internet, News, Web

Payvment, the e-commerce app that allows you to add a PayPal shopping cart to your website and launch a Facebook storefront, announced a new feature for its Facebook app. Retailers can now offer special discount pricing and incentives to fans of their Facebook Pages. Payvment calls this feature, Facebook Fan Incentive Pricing.

Now, retailers can induce people to become fans of their Facebook page by luring them in with special "fan only" pricing. The concept is hardly new. Nearly all stores extort offer member rewards or member discount pricing; this is just a natural extension of that trend. It also allows Facebook retailers a new way to collect fans.

To activate Payvment's Facebook Fan Incentive Pricing, current retailers can enable the feature within their storefront settings. Current fans will see the special fan price, and visitors to the storefront, who are not yet fans, are prompted to become a fan in order to receive the special fan price.

Conventional wisdom has it that Facebook has the potential to be a shopping mecca. After all, with 400 million people on Facebook, you could say that it's a decent size marketing opportunity. Right now, however, shopping on Facebook is more of a novelty. There's no storefront directory, and the product search on Payvment is just not that good. Perhaps social commerce is a foregone conclusion. If that's the case, then right now we're in the amoeba crawling onto land stage of the evolutionary process. It can only get better, right? The main question is when?

Payvment adds special fan pricing to Facebook storefronts originally appeared on Download Squad on Mon, 19 Apr 2010 16:00:00 EST. Please see our terms for use of feeds.

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