Filed under: sxsw
Genius appears to bridge the gap between CRM tools and online marketing efforts. Yes, it automates your push across various social networks and online services (YouTube, Facebook, Twitter, etc.). It also focuses on generating demand and engagement, and tracking your efforts along with lead generation. What it boils down to is tracking conversations on these sites via trackable links. A novel approach to what is a widespread conundrum for businesses. I spoke to Parker Trewin about what Genius is all about in the video.
Continue reading DLS @ SXSW - Genius, a marketing automation system
DLS @ SXSW - Genius, a marketing automation system originally appeared on Download Squad on Sun, 14 Mar 2010 17:00:00 EST. Please see our terms for use of feeds.
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