SXSW Report - Start with content, not creativity

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A quick look into why content strategy is a critical element in the design process.*

Content Strategy What's in it for you? at SXSW

View more presentations from Margot Bloomstein.

With Web strategy, a nicely designed website can provide great navigation and a satisfying user experience. However, the number one reason people come to a site is content. Content strategy is a crucial step in developing great user experiences. When you blend content strategy and visual design, you can share a message architecture that enables a more cohesive and consistent user experience. How do you "design" great content? Content strategists must be involved at the beginning of the design process in order to help present a unified vocabulary and provide a prioritized list of key messages and goals. By defining this information before design, organizations can save money. In simple terms, words are cheaper than comps.

*Reporting via Seed.com contributor

SXSW Report - Start with content, not creativity originally appeared on Download Squad on Wed, 17 Mar 2010 07:00:00 EST. Please see our terms for use of feeds.

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