In theory, the Web is supposed to level the playing field for new musicians; its democratic nature lets them find their own audience, without having to beg for the approval of a record label.
Of course, real life turns out to be much more complicated than the theory. It may not be a nice thing to say, but there is a lot of bad music being made. Of course that's very subjective, but by "bad" I mean music that very few people would find enjoyable. Maybe we can call it "niche music," or "the product of budding musicians trying to find their way." At any rate, a random stroll through MySpace makes the point abundantly clear; as a listener, it's not always easy to find the good stuff.
That's where Uvumi comes in; the site operates in a niche quite similar to TheSixtyOne (which was previously covered here), and tries to make it easier to find new music from indie and unsigned artists. Compared to TheSixtyOne, the site takes a decidedly different approach, both in looks, and in communication and interaction from the developers.
I first heard about Uvumi as part of the backlash against TheSixtyOne's re-design (see comments), and I recently decided to check it out. One of the first things I noticed was Uvumi's active blog (updated once a week or so), and specifically, this blog post from Marshall, the head developer for Uvumi. It is a 537-word post in which he warns users against some impending downtime, and carefully explains why it's coming and what he's doing to minimize it. This really stood out for me. It is in stark contrast to the latest post on TheSixtyOne blog, which is a 113-word post that is almost two months old, and essentially mocks the users who did not like the redesign.
[More thoughts, an interview with Marshall and screenshots on the next page]Read | Permalink | Email this | Comments