Downloader: Is FarmVille maker Zynga about to become Google Games?

Monday, July 26, 2010

Is FarmVille maker Zynga about to become Google Games?

Filed under: Games, Web services, Google

Word on the internet this weekend was that Google has invested a huge amount of money in Zynga, the company that makes Facebook-centered games like FarmVille, Mafia Wars and FrontierVille. Rumor has it that the $100 million-plus investment is part of a larger strategy that will end up with the launch of Google Games later this year. There's no more popular, more addictive collection of games on the Web than Zynga's, so it makes sense that Google wouldn't want to compete starting from scratch.

TechCrunch speculates that Google will be able to break up Zynga's partnership with PayPal, and push all those in-game purchases through Google Checkout. Of course, this is also a major development in Google's relationship to Facebook, because Zynga has gathered a massive amount of data from Facebook users, so Google could be using that as a backdoor to buy into Facebook's network and boost its own social offerings (like Google Me, maybe) [Google Me needs games too! -Ed]. In case there was any doubt Google Games is for real, TC also posted a link to a job opening for a Google Games product lead.