Google's Social Search is now live

Filed under: Google, Social Software, Search, web 2.0

Last week, at the Web2.0 Expo, Google demoed a new Social Search feature that delivers targeted search results based on your social circle. Now, this feature is available in Google Labs, so anyone with a Google account can try it out. When social search gives you "results from your social circle," who does it mean? Google looks at your Gmail chat buddies and contacts, as well as your Twitter and FriendFeed buddies and your Google Reader subscriptions to find relevant results. So far, it doesn't seem like Social Search is for everyone, but you should definitely give it a look if you're a social networking junkie.

Social Search results show you which of your connections a particular result came from, and how you're connected to that person. For example, I searched for Download Squad, and found a blog post from fellow Squadder Nik Fletcher, who I follow on Twitter. Results aren't limited to direct connections, though, Social Search also finds more obscure stuff, like your friends-of-friends on Flickr. It's clearly still a work in progress, but right now it's great for finding blog posts by people you know, and keeping up with your friends across the various networks they're signed up for.

Google's Social Search is now live originally appeared on Download Squad on Tue, 27 Oct 2009 18:00:00 EST. Please see our terms for use of feeds.

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