What does Seth Godin think?

Filed under: Google, Analysis, Browsers

Considering the Google brand in the popular vernacular and the launch of Chrome, I went to web marketing poster boy Seth Godin to get his perspective. Seth wasn't particularly loquacious (no doubt he's a bit busy) but here's the conversation:

Me: Would you be willing to take about 10 minutes to talk to us about your take on Google Chrome? While the tech is neat and pretty and awesome, I think you'll agree this is all about the brand. Where Firefox failed (sort of), Google has an honest shot. Once Chrome is out of beta (in 10 or less years) they are one Superbowl ad away from a true IE-killer. That's what I'm thinking, anyway.

Seth: 1. firefox is hardly a failure. 2. chrome is about web as operating system. not controlling ff is a huge risk for them going forward.

Later I explained what I meant by calling FF a "failure"

Me: I guess by "failure" I meant "failure to capture the average user's attention." There's no doubting they have gained market share against the IE juggernaut, but for the majority of users the Internet = Internet Explorer. Was wondering if you think Chrome has a shot at changing that perception, since people now think Internet Search = Google.

Seth: yep!

What does Seth Godin think? originally appeared on Download Squad on Wed, 03 Sep 2008 11:30:00 EST. Please see our terms for use of feeds.

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