Downloader: Apple now lets you send iPhone apps as gifts

Friday, March 26, 2010

Apple now lets you send iPhone apps as gifts

If you've ever wanted to give an iPhone app to someone else -- how many of you have wanted to buy games for your kids, for example? -- Apple has good news for you: a "gift" feature is now enabled in the iTunes App Store. It works just like giving music has worked in the App Store for some time now: enter the contact details, and Apple sends the recipient an email with a link to collect their new apps. It's that easy!

Giving generic iTunes gift cards was cool, but being able to make a present of a specific app you know someone will enjoy is a nice bonus feature. If you give someone a card and recommend an app, they actually have to remember it. With the gift feature, all they'll need to do is click and download. It's not earth-shattering, but at least the app side of Apple's operation is up to speed with the music side, now.

[via Mashable]