Filed under: Features, Social Software, Microblogging
Back again with another Twitter Tuesday, and in this edition, I'm following up on some news I reported a couple of weeks ago about Twitter's crackdown on ad networks leading up to the launch of its own Promoted Tweets advertising system. I told you that third-party advertising in people's Twitter streams was banned altogether, but I also wrote that every third-party ad networked claimed this wouldn't affect their business. How can that be?
Well, I got a great email from one of those ad networks, Magpie, that explains why they're not too worried. There's been an ongoing discussion about ads on the Twitter developer mailing list on Google Groups, and Twitter reps have weighed in there to clarify the new ad policies in a way that seems to help services like Magpie.
It's still true that third-party services can't automatically inject ads into a Twitter stream, but users can still tweet ads of their own accord and get paid for it. As long as the user controls the content of the ad -- instead of having an app use the API to inject pre-written text -- everything is still kosher. That's because even though Twitter doesn't like the competition for Promoted Tweets, it would be bad for business to make rules on what users can and can't post. Controlling the API, of course, is a little different.
This does still knock out some of the more aggressive advertising services, forcing them to switch to a user-driven model. On the whole, I think that's a good thing, as it means less boilerplate advertising spam for everyone.
Well, I got a great email from one of those ad networks, Magpie, that explains why they're not too worried. There's been an ongoing discussion about ads on the Twitter developer mailing list on Google Groups, and Twitter reps have weighed in there to clarify the new ad policies in a way that seems to help services like Magpie.
It's still true that third-party services can't automatically inject ads into a Twitter stream, but users can still tweet ads of their own accord and get paid for it. As long as the user controls the content of the ad -- instead of having an app use the API to inject pre-written text -- everything is still kosher. That's because even though Twitter doesn't like the competition for Promoted Tweets, it would be bad for business to make rules on what users can and can't post. Controlling the API, of course, is a little different.
This does still knock out some of the more aggressive advertising services, forcing them to switch to a user-driven model. On the whole, I think that's a good thing, as it means less boilerplate advertising spam for everyone.
Continue reading Twitter Tuesday - clarifications on the advertising ban, plus some cool new apps
Twitter Tuesday - clarifications on the advertising ban, plus some cool new apps originally appeared on Download Squad on Tue, 22 Jun 2010 16:00:00 EST. Please see our terms for use of feeds.
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