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Saturday, July 24, 2010

Twitter Tuesday - Twitter and the Music Industry Edition

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In this week's Twitter Tuesday, I want to take a look at musicians on Twitter, and the various ways that they're using the service effectively -- or not.

The National, a band with a huge fanbase and plenty of critical acclaim, found themselves at the center of Twitter's first DMCA controversy this week. Twitter responded to a DMCA request and took down a tweet linking to an mp3 from the band's upcoming album. This is a big deal for two reasons. One, this is the first high-profile case of a DMCA takedown of a tweet, and two, the mp3 had been legitimately released by the band's PR people.

The National themselves didn't know anything about the incident, which leads me to believe that the DMCA request came from the record label. Tweets can be just as good as blogs when it comes to promoting leaked or otherwise illegal mp3s, so Twitter is at a crossroads here: do they push back, or let the labels run the show? They're going to have to decide whether to defend the mp3 blog culture -- which can sometimes be very helpful to artists -- or whether to err on the side of the takedown, as Google has been doing with Blogger blogs. .

Continue reading Twitter Tuesday - Twitter and the Music Industry Edition

Twitter Tuesday - Twitter and the Music Industry Edition originally appeared on Download Squad on Tue, 27 Apr 2010 20:33:00 EST. Please see our terms for use of feeds.

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