Filed under: Web services, sxsw
There was almost no end to companies looking to track your social media efforts at this year's SXSW, and MutualMind is another runner in the race. MutualMind adds some CRM flavors to the mix, providing you with specific data on campaigns and accounts and some metrics that, in theory, allow you to make adjustments to your strategy. As any marketer will tell you, social media marketing is a fluid beast, and metrics are a good thing. Whether or not MutualMind stands out from the rest of the crowd? Well, I see a lot of the same features: track shortened URLs, alerts, comparative tools, etc. MutualMind does have an API and a white label version, however, so as a web app it can be tuned to your heart's content. Or your companies' content. See what I did there?
DLS @ SXSW - MutualMind originally appeared on Download Squad on Wed, 24 Mar 2010 15:47:00 EST. Please see our terms for use of feeds.
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